MUMBAI, Oct 3 (NNN-PTI) – India’s Mahindra & Mahindra, launched a second-generation sport utility vehicle, Thar, at an ex-showroom price of 13,355 to 18,738 U.S. dollars across the country, the company said.
Coinciding the launch with the 75th anniversary of 19.4 billion U.S. dollar diversified Mahindra group, the new Thar, which has been present on Indian roads for over a decade, will be available in six colours and deliveries will begin from Nov 1.
“In its all new Avatar, the Thar is a notch higher in its timeless appeal, owing to its ability of being as comfortable on paved roads, as it has always been off-road. We are confident that the Thar tribe will grow stronger, as a new set of customers come into its fore, in addition to the traditionalists,” said Pawan Goenka, Managing Director & Chief Executive officer, Mahindra & Mahindra.
Apart from Mahindra’s Thar, Indian automakers have lined up another four launches this month, as the two-month festive season begins in Asia’s third-largest economy that has been gripped by COVID-19.
Indian auto sector is already facing unprecedented challenge, after sales growth declined by 18 percent last year, but the pent-up demand in Sept, after stagnancy due to the lock-down has brought in an element of promise, said an auto analyst.
