New Delhi, Mar 4 (PTI) Ahead of the general elections, BJP president Amit Shah Monday flagged off 'NaMo Rath'-- a store on wheels selling merchandise inspired by Prime Minister Narendra Modi.
The saffron coloured fleet of mini-trucks with huge photos of Modi will tour the nation selling 'NaMo' (Narendra Modi) t-shirts, coffee mugs, caps, face masks, key chains among other merchandise, a party leader said.
Calling it a "unique nationwide initiative", Shah said the money collected from the exercise will be donated to the 'Namami Ganga' project aimed at cleaning the river.
"This is a unique nationwide initiative, which will allow people to buy latest NaMo merchandise on wheels," he said after the flag off at the Bharatiya Janata Party (BJP) headquarters here.
